Trademark

Service Introduction

Trademark, as a unique symbol of a company, is one of the most strategic and important assets. The trademark team of Joint-Win Partners always adheres to the service concept of integrity and initiative, closely cooperates with colleagues in other professional fields, and gives full play to their professional expertise to provide comprehensive, efficient and convenient legal services for clients both at home and abroad.        Joint-Win Partners is qualified as a trademark agent and filed with the Trademark Office of China National Intellectual Property Administration, providing trademark registration application, trademark dispute resolution, right infringement and safeguarding, and compliance consulting services. Since the establishment of Joint-Win Partners, the trademark legal team has settled a large number of trademark disputes and has rich experience in formulating brand protection strategies, trademark applications and implementing related rights. In the meantime, considering the high cost of litigation and arbitration solutions, lawyers at Joint-Win Partners can provide clients with efficient and reasonable negotiation solutions.

Service Range

• Basic trademark agency: Providing pre-search consulting services for the trademarks that the clients intend to register according to business needs, and issuing corresponding search reports and suggestions; acting as an agent for all matters in the application process of trademark registration; providing clients with follow-up services for trademark registration.

• Trademark dispute resolution agency: Trademark objection application, objection defense and subsequent review and possible subsequent administrative proceedings; trademark invalidation and possible subsequent administrative proceedings; withdrawal of the application for not using a registered trademark for three consecutive years and possible subsequent withdrawal review and administrative proceedings.

• Trademark infringement safeguarding agency: Collection and fixation of evidences, and cooperation with notaries to quickly fix infringement evidence; administrative complaints; E-commerce platform intellectual property complaints; tort actions, etc.

• Special services for trademark licensing: Drafting trademark licensing contract and related normative documents; handling trademark licensing for the record.

• Special services for daily trademark monitoring and management: Promptly filing objection and invalidation for trademarks that are similar to those of obligees or trademarks maliciously registered by monitoring the announcements publicized by Trademark Office of CNIPA;

• Copyright legal service: Legal services for copyright of various types of works.

Typical Cases

• Successfully acted for Turkey Piersa Plastic Industry Co., Ltd. in the united crackdown on counterfeit goods with 10 industrial and commercial administration sub-bureaus in Shanghai.

• Successfully registered the trademark “Xintiandi Shanghai” for Shui On Land Limited.

• Successfully won the trademark squatting case of "MELTYKISS" for Meiji Co., Ltd. through a 7-year litigation.

• Successfully acted for Shanghai Kunfu Vehicle Parts Co., Ltd. in registering “Kunfu” as a China Renowned Trademark.

• Acted for Israel WATERGEN in trademark invalidation case, which won the "Excellent Trademark Agency Case of Shanghai in 2021-2022" awarded by Shanghai Trademark Association.

• Acted for German HABA Family Group in trademark administrative rights protection case.

• Acted for Sri Lankan Dilmah Black Tea in rights protection case in China.

• Acted for Sinarmas Paper (China) Investment Co., Ltd., one of the world’s top 10 paper companies, in overseas trademark registration in Canada and Indonesia.

• Acted for Shanghai Seven-Cat Culture Media Co., Ltd. in registering trademarks in Japan, EU and other countries as well as Madrid Trademark Registration.

Honors

• China Business Law Journal's China Business Law Awards「IP Trademark」 Notable Achievers.

• Lawyer Yingzi Xue was nominated as the 2022 ALB「Woman Lawyer of the Year:East China-Local for her excellent performance in the field of IP trademark service.

• The intellectual property team of Joint-Win Partners was awarded the title of Shanghai Trademark Agency Service Standard Compliance Institution.