Retail & Consumer

Service Introduction

Retail and consumer goods is one of the largest industries in the world, and consumer demand is growing steadily in both developed and developing countries. The transformation of the retail and consumer goods industry has been greatly influenced by technology, and the Internet, mobile devices and intelligent technology have significantly changed customers' consumption habits. Joint-Win Partners is committed to the transformation and reconstruction of the retail business model, providing all-round legal services for various retailers and consumers from different dimensions, including venue leasing and purchase, intellectual property protection, mergers and acquisitions, investment and financing, anti-unfair competition, corporate compliance, etc. The firm also specializes in legal services regarding platform transaction data security and online payment derived from new retail.

Service Range

• Legal consulting: Providing clients with legal opinions and suggestions on commercial operation, compliance, supervision and approval of retail and consumer goods industries.

• Merger and reorganization: In the retail and consumer goods industry, M&A and restructuring are common business activities. Our lawyers carry out due diligence for clients, draft relevant documents, conduct business negotiations and lead M&A and restructuring transactions.

• Intellectual property protection: The retail and consumer goods industry strongly relies on the protection of brand image and intellectual property, including trademarks, patents and copyrights. Our lawyers assist clients in protecting and managing their intellectual property rights, including registering with government agencies and suing infringers.

• Labor legal services: Our lawyers help clients improve and manage employee contracts and labor relations, and handle labor disputes and litigation cases.

Typical Clients

• Shanghai Tobacco Group Co., Ltd.

• Bright Food (Group) Co., Ltd.

• Shanghai Vimiu Food Co., Ltd.

• Shanghai Daying Foods Co., Ltd.

• Zhejiang Semir Garment Co., Ltd.

• Dongguan Hongxin Garment Co., Ltd.

• Yiman (Shanghai) Fashion Co., Ltd.

• Shanghai Hanjie Garment Co., Ltd.

• Kumo (Shanghai) Brand Management Co., Ltd.

Honors

• China Business Law Journal's China Business Law Awards「Consumer & Retail」Notable Achievers.